{"id":12120,"date":"2022-09-20T16:28:54","date_gmt":"2022-09-20T21:28:54","guid":{"rendered":"https:\/\/www.webcotecnova.site\/index.php\/trading-financiero-rentabilidad-economica-vista-copy\/"},"modified":"2023-08-18T10:30:03","modified_gmt":"2023-08-18T15:30:03","slug":"gestion-cambio-empresarial-reto-ahora","status":"publish","type":"post","link":"https:\/\/cotecnova.edu.co\/index.php\/gestion-cambio-empresarial-reto-ahora\/","title":{"rendered":"[El Universitario Ed. 26] &#8211; Gesti\u00f3n del cambio empresarial: el reto es ahora"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73\">\n.flex_column.av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzg1a7no-dd9e4e16e7df948b67008ee20e2aeae8\">\n.avia-image-container.av-kzg1a7no-dd9e4e16e7df948b67008ee20e2aeae8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kzg1a7no-dd9e4e16e7df948b67008ee20e2aeae8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kzg1a7no-dd9e4e16e7df948b67008ee20e2aeae8 av-styling- avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12122 avia-img-lazy-loading-not-12122 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/09\/El-Universitario-Encabezado-WordPress.jpg' alt='' title='El Universitario Encabezado WordPress'  height=\"102\" width=\"1087\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kzg1o3wo-c79597fbb7572cec83df3ea5103ac396 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">Llevamos m\u00e1s de dos a\u00f1os afrontando cambios en las empresas, equipos de trabajo, hogares y a nivel personal, que nos han llevado a ser m\u00e1s flexibles, emp\u00e1ticos, pero sobre todo m\u00e1s humanos, y es que las figuras duras y r\u00edgidas han sido desplazadas de cualquier \u00e1mbito.<\/p>\n<p style=\"text-align: left;\">En una situaci\u00f3n sin precedentes como la actual, el reto de cambiar para hacer las cosas diferentes, es un tema que ha sido objeto de resistencia y frustraciones, y es que el cambio siempre conlleva errores, fracasos, periodos de aceptaci\u00f3n y de adaptaci\u00f3n, hasta completar la transici\u00f3n.<\/p>\n<p style=\"text-align: left;\">En este contexto, la gesti\u00f3n del cambio se ha convertido en una habilidad fundamental para enfrentar el presente y el futuro, siendo una herramienta de flexibilizaci\u00f3n y adaptaci\u00f3n ante los procesos emergentes, que permite gestionar de la mejor manera los recursos disponibles, para manejar las exigentes transformaciones, y procurar el bienestar individual de los colaboradores y de la organizaci\u00f3n en general. Por ello, se convierte en un reto para cualquier empresa, incluir un proceso estructurado que adem\u00e1s de controlar el cambio, ayude a las personas a adaptarse a ello.<\/p>\n<p>Los expertos hablan de 4 aspectos del cambio organizacional: en la estructura organizativa, en los procesos, en la gesti\u00f3n humana y en la tecnolog\u00eda. Independiente del \u00e1mbito en el que se desee trabajar, el cambio en una organizaci\u00f3n conlleva un proceso que parte de la premisa que para que sea exitoso, todos deben desear que este se produzca, y se identifica con las siguientes fases:<\/p>\n<p><strong>Negaci\u00f3n:<\/strong> en esta etapa, aunque se est\u00e1 consciente de que se necesita un cambio, este se trata de evadir, considerando la zona de confort y el miedo que se genera hacia lo desconocido, ocasionando que se posponga lo inevitable, se pierdan oportunidades y no se realicen los cambios a tiempo.<\/p>\n<p><strong>Resistencia:<\/strong> etapa de enojo y frustraci\u00f3n, donde se empieza a vivir el cambio, pero este es entendido como una amenaza y no como oportunidad. No se acepta el proceso evolutivo de la empresa, por el contrario, ante la incertidumbre, el temor se hace inminente al perder algo, no entender o por los rumores que se generan por una mala interpretaci\u00f3n de la situaci\u00f3n.<\/p>\n<p><strong>Aceptaci\u00f3n:<\/strong> se inicia el proceso de tomar conciencia del cambio que se est\u00e1 viviendo y se logra identificar su importancia. Comienzan las actitudes de apoyo y generaci\u00f3n de ideas, para ayudar con su implementaci\u00f3n por parte los implicados al proceso, aceptando nuevas normas y formas de trabajo, para lograr la mejora esperada.<\/p>\n<p><strong>Compromiso:<\/strong> etapa de aceptaci\u00f3n del cambio como forma fundamental para poder evolucionar y avanzar. Surge despu\u00e9s de un proceso de aprendizaje y experiencias. Se debe lograr un compromiso genuino, ya que hoy muchas personas hablan de cambios, porque es un concepto de moda, pero, como cualquier moda, hay que saber usarla sin perder el objetivo.<\/p>\n<p>Por \u00faltimo, la forma en que se gestione el cambio es s i g n i f i c a t i v a m e n t e importante, porque es un reflejo de la cultura, valores, fortalezas y tambi\u00e9n oportunidades de mejora para la empresa. Cuando este es bien gestionado, influye de manera positiva en el compromiso, el bienestar y el rendimiento organizacional.<\/p>\n<p>Y como menciona Gabriela Rodr\u00edguez, experta en transformaci\u00f3n digital, <em>\u201csi bien como seres humanos rechazamos, casi de forma natural, lo que es nuevo, quiz\u00e1 por temor a equivocarnos o por desconocimiento, es necesario ver toda transformaci\u00f3n como una oportunidad para reinventarnos, innovar, crecer y responder con agilidad a las dificultades\u201d<\/em>.<\/p>\n<p style=\"text-align: right;\">Por <strong>Carolina Casta\u00f1eda Mej\u00eda.<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-kr6juieq-7472bafa1ee1f6988cdc98f7f5e49d97 avia-buttonrow-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-3dea2de5be7f48fda453060a8ddc0a43\">\n#top #wrap_all 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