{"id":12273,"date":"2022-10-20T11:49:56","date_gmt":"2022-10-20T16:49:56","guid":{"rendered":"https:\/\/www.webcotecnova.site\/index.php\/boletin-de-investigaciones-numero-24-ciencias_agropecuarias-copy\/"},"modified":"2023-08-17T16:26:54","modified_gmt":"2023-08-17T21:26:54","slug":"boletin-de-investigaciones-numero-24-ciencias_administrativas","status":"publish","type":"post","link":"https:\/\/cotecnova.edu.co\/index.php\/boletin-de-investigaciones-numero-24-ciencias_administrativas\/","title":{"rendered":"[Bolet\u00edn de Investigaciones No. 24] &#8211; El resurgir del comercio entre las sombras de una crisis"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sccxt8-1ccffd1acdba8e7ef827885c7838c26e\">\n.flex_column.av-sccxt8-1ccffd1acdba8e7ef827885c7838c26e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-sccxt8-1ccffd1acdba8e7ef827885c7838c26e av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l670hc79-833852de9bef02a83b584aa0aee7b494\">\n.avia-image-container.av-l670hc79-833852de9bef02a83b584aa0aee7b494 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l670hc79-833852de9bef02a83b584aa0aee7b494 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l670hc79-833852de9bef02a83b584aa0aee7b494 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12105 avia-img-lazy-loading-not-12105 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/09\/Encabezado-Boletin-N\u00b024.jpg' alt='' title='Encabezado Bolet\u00edn N\u00b024'  height=\"555\" width=\"1061\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h98nsl-7ff540ef59ad172ca7eb788d38f13033\">\n.flex_column.av-2h98nsl-7ff540ef59ad172ca7eb788d38f13033{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2h98nsl-7ff540ef59ad172ca7eb788d38f13033 av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l670lvjk-7fc47e3c73ba26cd8e6c0167b534a493\">\n.avia-image-container.av-l670lvjk-7fc47e3c73ba26cd8e6c0167b534a493 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l670lvjk-7fc47e3c73ba26cd8e6c0167b534a493 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l670lvjk-7fc47e3c73ba26cd8e6c0167b534a493 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12275 avia-img-lazy-loading-not-12275 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/10\/Encabezado-Boletin-Pag..jpg' alt='' title='Encabezado Bolet\u00edn - P\u00e1g.'  height=\"146\" width=\"746\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jsk6d1-640835b3474e1fc71c4ef7add197fd32\">\n.flex_column.av-1jsk6d1-640835b3474e1fc71c4ef7add197fd32{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jsk6d1-640835b3474e1fc71c4ef7add197fd32 av_two_fifth  avia-builder-el-4  el_after_av_one_full  el_before_av_one_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0\">\n#top .av_textblock_section.av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>El gigantesco desaf\u00edo econ\u00f3mico y social que caus\u00f3 la pandemia, afect\u00f3 significativamente la direcci\u00f3n y el desarrollo de las empresas, conduciendo a reformular no solo la cotidianidad, sino la forma de producir, consumir y vender.<\/p>\n<p>Haciendo una mirada retrospectiva del fen\u00f3meno, es necesario reconocer que la irrupci\u00f3n del virus se produjo en un contexto de debilitamiento del comercio a nivel nacional, creando a su vez una crisis financiera, no solo para las grandes empresas, sino para los peque\u00f1os comerciantes, quienes nunca imaginaron que este tipo de fen\u00f3meno pudiera ponerlos en jaque.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0\">\n#top .av_textblock_section.av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Considerando que la mayor\u00eda de empresas no estaban preparadas para operar en situaciones tan adversas, y que las medidas adoptadas por el gobierno colombiano ante la propagaci\u00f3n del virus tuvieron grandes consecuencias en los principales mercados, implicando la suspensi\u00f3n de operaciones en los \u00e1reas industriales y comerciales, situaci\u00f3n que paraliz\u00f3 la producci\u00f3n de bienes y servicios, as\u00ed como a los proveedores en la cadena de suministros y la comercializaci\u00f3n de productos al consumidor final. Todo esto, conllev\u00f3 a que los comerciantes de grandes, medianas, peque\u00f1as empresas y comerciantes locales dise\u00f1aran estrategias para la comercializaci\u00f3n de sus productos apoyados en la tecnolog\u00eda y el mercado digital, para continuar operaciones y sobrevivir; sin embargo, esto result\u00f3 ser un arma letal para aquellos que estaban acostumbrados a trabajar de manera tradicional y no se flexibilizaron ante la situaci\u00f3n para seguir adelante con sus negocios.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869\">\n.flex_column.av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869 av_one_fifth  avia-builder-el-7  el_after_av_two_fifth  el_before_av_two_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l670lvjk-ba05069479c2c6d8df066327999157f9\">\n.avia-image-container.av-l670lvjk-ba05069479c2c6d8df066327999157f9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l670lvjk-ba05069479c2c6d8df066327999157f9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l670lvjk-ba05069479c2c6d8df066327999157f9 av-styling- avia-align-center  avia-builder-el-8  el_before_av_image  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12279 avia-img-lazy-loading-not-12279 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/10\/Boletin-Imagen-1-2.jpg' alt='' title='Bolet\u00edn - Imagen 1'  height=\"439\" width=\"302\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l670lvjk-a25f48bbede186424d97b900643d703e\">\n.avia-image-container.av-l670lvjk-a25f48bbede186424d97b900643d703e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l670lvjk-a25f48bbede186424d97b900643d703e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l670lvjk-a25f48bbede186424d97b900643d703e av-styling- avia-align-center  avia-builder-el-9  el_after_av_image  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12277 avia-img-lazy-loading-not-12277 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/10\/Boletin-Imagen-1.jpg' alt='' title='Bolet\u00edn - Imagen 1'  height=\"243\" width=\"256\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l670lvjk-8876ab5b35411b2450019d686989018b\">\n.avia-image-container.av-l670lvjk-8876ab5b35411b2450019d686989018b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l670lvjk-8876ab5b35411b2450019d686989018b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l670lvjk-8876ab5b35411b2450019d686989018b av-styling- avia-align-center  avia-builder-el-10  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12278 avia-img-lazy-loading-not-12278 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/10\/Boletin-Imagen-1-1.jpg' alt='' title='Bolet\u00edn - Imagen 1'  height=\"330\" width=\"251\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869\">\n.flex_column.av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1jsk6d1-4178105a714eb850680b4cbbb1a8c869 av_two_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0\">\n#top .av_textblock_section.av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Aunque las empresas est\u00e1n haciendo esfuerzos para reactivar la actividad comercial y evitar que se destruya el tejido empresarial construido durante d\u00e9cadas, utilizando recursos para ampliar su mercado como el comercio electr\u00f3nico, ofrecer domicilios o mantener contacto con sus clientes por WhatsApp, la Federaci\u00f3n Nacional de Comerciantes &#8211; Fenalco (2021) confirma que el 12% de los establecimientos comerciales colombianos han cerrado definitivamente, frente a un 20% que lo ha hecho temporalmente. Y es que la pandemia como cualquier crisis se convierte en un desaf\u00edo, y en una oportunidad. Como dec\u00eda Gardini (2020), los desaf\u00edos causan trastornos y eventualmente p\u00e9rdidas econ\u00f3micas.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0\">\n#top .av_textblock_section.av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-ko1jljdp-bcecce6955c5d0eca8c16e761a391be0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>As\u00ed, aunque la sombra ha estado muy oscura, una luz vuelve aparecer para el comercio, resultado de la disminuci\u00f3n en las restricciones de la pandemia y una fuerte recuperaci\u00f3n enmarcada por la transformaci\u00f3n digital, donde cada d\u00eda m\u00e1s negocios se suman a las ventas por internet y utilizan otras estrategias exitosas como las redes sociales y los descuentos. Y es que no se puede negar que esta luz ha tra\u00eddo consigo nuevos negocios, emprendedores aventureros que ante la nueva normalidad han hecho realidad esa idea de negocio que ten\u00edan en mente desde tiempo atr\u00e1s, apropiando capacidades ante la incertidumbre como la flexibilidad, resiliencia, creatividad, adaptaci\u00f3n al cambio, e innegablemente aptitudes m\u00e1s tecnol\u00f3gicas y m\u00e1s sociales.<\/p>\n<p>Finalmente cabe mencionar, que el comercio est\u00e1 resurgiendo, y aunque no est\u00e1 en las mejores condiciones, la tenacidad de este sector se convierte en una pieza clave en la recuperaci\u00f3n econ\u00f3mica y social del pa\u00eds que debe permear a todos los niveles.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l825ju9l-8011fa6d097139176e9e8bb352d9d0b9\">\n.avia-image-container.av-l825ju9l-8011fa6d097139176e9e8bb352d9d0b9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l825ju9l-8011fa6d097139176e9e8bb352d9d0b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l825ju9l-8011fa6d097139176e9e8bb352d9d0b9 av-styling- avia-align-center  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-12276 avia-img-lazy-loading-not-12276 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2022\/10\/Boletin-Autor.jpg' alt='' title='Bolet\u00edn - 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