{"id":13200,"date":"2023-05-15T15:52:30","date_gmt":"2023-05-15T20:52:30","guid":{"rendered":"https:\/\/cotecnova.edu.co\/?p=13200"},"modified":"2023-08-18T10:33:01","modified_gmt":"2023-08-18T15:33:01","slug":"sostenibilidad-empresarial-en-tiempos-de-crisis","status":"publish","type":"post","link":"https:\/\/cotecnova.edu.co\/index.php\/sostenibilidad-empresarial-en-tiempos-de-crisis\/","title":{"rendered":"[El Universitario Ed. 27] &#8211; Sostenibilidad empresarial en tiempos de crisis"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73\">\n.flex_column.av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4lrbnb-97f15ac8253d34004b3eee0c7cebcd73 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lglf1v2j-b8cba629fd98e86f46d2235e8ab6c880\">\n.avia-image-container.av-lglf1v2j-b8cba629fd98e86f46d2235e8ab6c880 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lglf1v2j-b8cba629fd98e86f46d2235e8ab6c880 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lglf1v2j-b8cba629fd98e86f46d2235e8ab6c880 av-styling- avia-align-center  avia-builder-el-1  el_before_av_image  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-13201 avia-img-lazy-loading-not-13201 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Encabezado-MailChimp.jpg' alt='' title='El Universitario - Encabezado MailChimp'  height=\"134\" width=\"1377\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lglfrrr2-59e741c73a3ece8e705ea5a5acc8e25c\">\n.avia-image-container.av-lglfrrr2-59e741c73a3ece8e705ea5a5acc8e25c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lglfrrr2-59e741c73a3ece8e705ea5a5acc8e25c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lglfrrr2-59e741c73a3ece8e705ea5a5acc8e25c av-styling- avia-align-center  avia-builder-el-2  el_after_av_image  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-13202 avia-img-lazy-loading-not-13202 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Imagen-1.jpg' alt='' title='El Universitario - Imagen 1'  height=\"447\" width=\"1040\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Cuando se habla de sostenibilidad empresarial se hace referencia a la creaci\u00f3n de valor econ\u00f3mico, social y medioambiental, as\u00ed como a la capacidad de sostenerse en el tiempo, a trav\u00e9s de valor agregado y factores diferenciadores, permitiendo penetrar en los mercados y fidelizar a los clientes potenciales, marcando diferencia frente a la competencia.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>De igual forma, la sostenibilidad empresarial es considerada un esfuerzo conjunto de los departamentos de una empresa, con el \u00fanico prop\u00f3sito de gestionar sus recursos responsablemente para lograr que su actividad econ\u00f3mica genere rentabilidad, a la par que se respetan los factores sociales y medioambientales que influye en la ejecuci\u00f3n de sus operaciones. Sin embargo, cuando existen crisis econ\u00f3micas a causa de la inflaci\u00f3n, la tasa de cambio o diferentes factores externos que influyen en el poder adquisitivo del mercado, las empresas, en especial los emprendimientos, sufren cambios bruscos en sus ingresos, afectando su operaci\u00f3n normal que en ocasiones conlleva al cierre, no solo del sitio, sino de oportunidades laborales y de sue\u00f1os propuestos por los emprendedores.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>En este marco argumentativo, la sostenibilidad empresarial ha de estar configurada en un plan estrat\u00e9gico que le permita atravesar las coyunturas propias del devenir empresarial, encaminadas al planteamiento de t\u00e1cticas que permitan alcanzar las metas propuestas y perdurar en el tiempo; adem\u00e1s de medir el proceso de crecimiento y la capacidad de generar rentabilidad, fortaleciendo la administraci\u00f3n y los sistemas de gobernanza que enmarcan la actividad empresarial, con el fin de generar mercados s\u00f3lidos y eficientes a partir de organizaciones consolidadas y eficaces, garantizando que los recursos humanos, financieros y naturales se combinen de manera equitativa y eficiente promoviendo la innovaci\u00f3n y el aumento de la productividad.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La revista \u201cEstrategia Pr\u00e1ctica\u201d, resume las seis claves que permiten que las empresas sobrevivan y se consoliden en el tiempo:<\/p>\n<ul>\n<li>Redundancia: montar un sistema s\u00f3lido empresarial. Evitar que los problemas limiten la perdurabilidad de la empresa. Y en el remoto caso de que ocurra alguna crisis, tener un sistema capaz de solventarla con agilidad.<\/li>\n<li>Diversidad: incluir todos los puntos de vista. Permite tener diferentes enfoques a la hora de diagnosticar cualquier problema. Esto es especialmente importante cuando hay situaciones que no hab\u00edan sucedido antes.<\/li>\n<li>Modular: nadie es imprescindible. Si un empleado falta, r\u00e1pidamente otro puede ocupar sus funciones. De este modo los recursos son f\u00e1cilmente intercambiables.<\/li>\n<li>Adaptaci\u00f3n: la organizaci\u00f3n debe ser capaz de ajustarse a las nuevas circunstancias en el corto plazo.<\/li>\n<li>Prudencia: evitar los atajos. A la hora de tomar acciones, no dejarse llevar s\u00f3lo por el corto plazo. Apoyar las decisiones en la experiencia y conocimiento.<\/li>\n<li>Interiorizaci\u00f3n: el objetivo de todos es que la empresa perdure. La continuidad de la empresa debe ser parte de la cultura de la empresa.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lglfrrr2-bc4632da9ef55c45ebef91f3e94b4686\">\n.avia-image-container.av-lglfrrr2-bc4632da9ef55c45ebef91f3e94b4686 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lglfrrr2-bc4632da9ef55c45ebef91f3e94b4686 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lglfrrr2-bc4632da9ef55c45ebef91f3e94b4686 av-styling- avia-align-center  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-13203 avia-img-lazy-loading-not-13203 avia_image ' src='https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Imagen-2-300x172.jpg' alt='' title='El Universitario - Imagen 2'  height=\"172\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Actualmente un tercio de las empresas fracasan en menos de 5 a\u00f1os, dado que de nada sirve que la direcci\u00f3n de la compa\u00f1\u00eda crea en estos principios, si estos no son transmitidos a sus empleados. Es decir, sin una cultura de empresa s\u00f3lida, nada de esto se puede mantener.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13205 alignright\" src=\"http:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor.jpg\" alt=\"\" width=\"200\" height=\"22\" srcset=\"https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor.jpg 1007w, https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor-300x33.jpg 300w, https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor-768x85.jpg 768w, https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor-705x78.jpg 705w, https:\/\/cotecnova.edu.co\/wp-content\/uploads\/2023\/05\/El-Universitario-Autor-450x50.jpg 450w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lglf4ud9-133f5474acc41d2e7f6f062f207bc82f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-kr6juieq-7472bafa1ee1f6988cdc98f7f5e49d97 avia-buttonrow-center  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-4cf4315e28963875c380866d4e6a563b\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-4cf4315e28963875c380866d4e6a563b{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/online.fliphtml5.com\/qcnlz\/dvwy\/#p=1'  class='avia-button 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av-catalogue-image' \/><div class=\"av-catalogue-item-inner\"><div class=\"av-catalogue-title-container\"><div class='av-catalogue-title'>Convocatorias Especiales COTECNOVA<\/div><div class='av-catalogue-price'><\/div><\/div><div class=\"av-catalogue-content\"><\/div><\/div><\/a><\/li>\n<\/ul><\/div><br \/>\n<section  class='av_textblock_section av-l62afh7h-3be193cd0589d2c88dea3baefa0304d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Programas acad\u00e9micos:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-omd5ng-7bc15f936eec8c32edbcf097e820d863\">\n#top .avia-icon-list-container.av-omd5ng-7bc15f936eec8c32edbcf097e820d863 .iconlist_icon{\ncolor:#ffffff;\nbackground-color:#005c2a;\nborder:1px solid #000000;\n}\n#top .avia-icon-list-container.av-omd5ng-7bc15f936eec8c32edbcf097e820d863 .iconlist_icon 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